🪝Webhook

Add a custom HTTP webhook to receive your leads.

Whenever Real Intent delivers you a lead, if this is configured, your lead will be sent via POSTrequest to your webhook URL with the following body:

{
  "md5": "xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx",
  "pii": {
    "first_name": "Jane",
    "last_name": "Doe",
    "address": "1234 Elm St",
    "city": "Sampleville",
    "state": "CA",
    "zip_code": "90001",
    "zip4": "0000",
    "fips_state_code": "06",
    "fips_county_code": "001",
    "county_name": "Sample County",
    "latitude": 37.7749,
    "longitude": -122.4194,
    "address_type": "R",
    "cbsa": "12345",
    "census_tract": "123456",
    "census_block_group": "1",
    "census_block": "1001",
    "gender": "Female",
    "scf": "900",
    "dma": "123",
    "msa": "5678",
    "congressional_district": "10",
    "head_of_household": "Yes",
    "birth_month_and_year": "01/01/1960",
    "age": "65",
    "prop_type": "Residential",
    "n_household_children": "2",
    "credit_range": "I. Unknown",
    "household_income": "N. $150,000-$199,999",
    "household_net_worth": "J. Greater than $499,999",
    "home_owner_status": "Home Owner",
    "marital_status": "Married",
    "occupation": "Retired",
    "median_home_value": "$500,000-$750,000",
    "education": "Bachelor's Degree",
    "length_of_residence": "20",
    "n_household_adults": "2",
    "political_party": "Independent",
    "health_beauty_products": "Yes",
    "cosmetics": "Yes",
    "jewelry": "Yes",
    "investment_type": "Mutual Funds",
    "investments": "Stocks",
    "pet_owner": "Yes",
    "pets_affinity": "Dogs",
    "health_affinity": "Yes",
    "diet_affinity": "Yes",
    "fitness_affinity": "Yes",
    "outdoors_affinity": "Yes",
    "boating_sailing_affinity": "No",
    "camping_hiking_climbing_affinity": "Yes",
    "fishing_affinity": "No",
    "hunting_affinity": "No",
    "aerobics": "Yes",
    "nascar": "No",
    "scuba": "No",
    "weight_lifting": "Yes",
    "healthy_living_interest": "Yes",
    "motor_racing": "No",
    "foreign_travel": "Yes",
    "self_improvement": "Yes",
    "walking": "Yes",
    "fitness": "Yes",
    "ethnicity_detail": "Caucasian",
    "ethnic_group": "White",
    "email_1": "[e-mail]",
    "email_2": "[e-mail]",
    "email_3": null,
    "phone_1": "5551234567",
    "phone_1_dnc": false,
    "phone_2": "5557654321",
    "phone_2_dnc": true,
    "phone_3": null,
    "phone_3_dnc": null
  },
  "insight": "Jane Doe is an ideal candidate for premium mortgage products tailored to affluent seniors, with a focus on luxury homes that offer easy maintenance and proximity to recreational amenities.",
  "sentences": ["Mortgages", "Brokers And Agents", "Residential", "Pre-Movers"],
  "timestamp": "2025-01-13T05:34:07.076780"
}