Additional Scripts

Script 1

"Hey [Name], I was reviewing some recent sales in [Neighborhood/Area], and your home popped into my mind. Homes like yours are selling faster than expected, sometimes over asking price. Curious what yours could go for? I’d love to share some ideas with no strings attached. When’s a good time to chat?"

Subject Line Ideas:

• "Your neighborhood’s on fire (in a good way!)"

• "Quick thought about your home in [Neighborhood/Area]"

• "Would you take this offer?"

Rhetorical One-Liner: "Have you ever wondered if your home could spark a bidding war?"

Follow-Up: "Hi [Name], I hope my last message didn’t catch you at a bad time. Just wanted to say there’s no pressure here—curiosity is free! Let me know if you’d like to see what’s happening around your neighborhood."

Script 2

"Hey [Name], I was just on Zillow looking for a client and noticed your home. Thought I’d send over a screenshot of what Zillow says your home is worth today. I’ve got a couple of thoughts on it—what do you think?"

Subject Line Ideas:

• "Zillow had some thoughts about your home…"

• "Is Zillow right about your home’s value?"

• "Curious about your home’s worth?"

Rhetorical One-Liner: "Is an algorithm really the best judge of your home’s value?"

Follow-Up: "Hey [Name], just circling back! Algorithms like Zillow are fun starting points, but I’ve got insights Zillow can’t see. Let me know if you’re curious—it’s all no pressure!"

Script 3

"Hey [Name], I’ve been hearing a lot of buzz about [Neighborhood/Area] lately—people moving in, some moving out. It got me curious: what’s your experience been like living there? I’d love to hear your perspective."

Subject Line Ideas:

• "Your take on [Neighborhood/Area]?"

• "What’s the buzz in [Neighborhood/Area]?"

• "Are you feeling the shifts in your neighborhood?"

Rhetorical One-Liner: "What makes a neighborhood feel like home to you?"

Follow-Up: "Hi [Name], I’m sure you’re busy, but I’d genuinely love to hear your take on [Neighborhood/Area]. No strings attached—just someone who’s curious about what’s happening on your street!"

Script 4

"Hi [Name], I’ve been diving into some trends around [Neighborhood/Area], and it seems like a lot of things are shifting quickly. Have you noticed anything interesting happening around your neighborhood? Thought it’d be fun to compare notes!"

Subject Line Ideas:

• "Notice the changes in [Neighborhood/Area]?"

• "Quick thought on [Neighborhood/Area] trends!"

• "Are you seeing what I’m seeing in [Neighborhood/Area]?"

Rhetorical One-Liner: "Does it feel like your neighborhood’s changing by the week?"

Follow-Up: "Hi [Name], just following up—there’s so much happening in [Neighborhood/Area] right now. If you’ve noticed anything worth chatting about, I’d love to swap stories or insights!"

Script 5

"Hey [Name], I was looking at some photos of homes in [Neighborhood/Area] recently, and it reminded me how much charm the area has. It got me thinking—what would your next dream home look like if you ever decided to move? I’d love to hear your thoughts and share some ideas if you’re open to it."

Subject Line Ideas:

• "Ever thought about your next dream home?"

• "Let’s dream a little about your future home…"

• "What’s next for you in [Neighborhood/Area]?"

Rhetorical One-Liner: "Have you ever pictured what 'home' might look like five years from now?"

Follow-Up Strategy:

• First Follow-Up: "Hi [Name], just circling back on my last message. If you’ve ever considered what the next step might look like for your home journey, I’d love to chat—no strings attached, of course!"

• Second Follow-Up: "Hey [Name], hope I’m not bothering you! I’ve been seeing some beautiful properties in and around [Neighborhood/Area], and it made me wonder if you’ve ever considered what’s possible for you. Let me know if you’d like to dream a little!"

Guide for Crafting Scripts

Formula Breakdown:

1. Personalized Comment: Reference something specific to the recipient (their home, neighborhood trends, or online platforms like Zillow).

2. Engagement: Ask a simple, open-ended question to prompt thought and encourage interaction.

3. Curiosity: Use a thought-provoking line or scenario that positions you as interested but not pushy.

4. Casual Closing: Keep the ending light and open (e.g., “When’s a good time to talk?” or “Let me know if this resonates.”).

Subject Line Strategy:

1. Evoke Curiosity: "What Zillow won’t tell you about your home."

2. Personalization: "Thought about [Neighborhood/Area] lately?"

3. Exclusive or Intriguing Tone: "Could your home spark a bidding war?"

4. Relevant Hook: "Here’s what your neighbors are talking about…"

Follow-Up Strategy

Timing:

• First follow-up: 24-48 hours after the initial message.

• Second follow-up: 5-7 days after first follow-up.

• Final follow-up: 2 weeks later with a light touch.

Tone:

• Friendly and non-intrusive.

• Restate curiosity and open the door for a response.

• Avoid repetition—bring a new angle to each follow-up.

Examples:

1. Follow-Up 1: "Hi [Name], just wanted to make sure you saw my last message. I’d love to hear your thoughts on [Neighborhood/Area]—no rush, just whenever you have a minute!"

2. Follow-Up 2: "Hey [Name], I noticed another interesting trend in [Neighborhood/Area] this week. Thought of you again and wanted to share—have a quick minute to chat?"

3. Follow-Up 3: "Hi [Name], I’ll leave you alone after this, I promise! Just wanted to let you know I’m here if you ever want to talk about [Neighborhood/Area] or explore what’s possible for your home."